Everything in the How They Did It series is independent analysis written by CreatorTogether. This page sets out where the material comes from, what the relationship with the subject is, and what we will not do.

What a story is

A How They Did It piece is our analysis of somebody’s public work. We are not commissioned to write it, we do not ask permission, and the subject does not see it before publication or review it afterwards. The judgements in it are ours, and so is any error.

Where the material comes from

Publicly available sources only: recorded interviews, podcast appearances, conference talks and videos, articles and newsletters, public social posts, published pricing and product pages, and the products themselves. Every story lists what it drew on, so any reader can check the working.

We do not use private correspondence, leaked material, or anything shared with us in confidence. If a claim cannot be traced to something a reader could go and look at, it does not go in.

No affiliation, no endorsement

Appearing in a story does not make somebody a CreatorTogether creator, partner or collaborator. No money moves in either direction: we are not paid to write about anyone, and we do not pay anyone to be written about. Nobody featured has approved, sponsored or endorsed CreatorTogether, and we never describe them as though they had.

About the free resources

Each story comes with a workbook, checklist or planning tool. These are written by us, to help you apply the ideas in that piece to your own situation. They are never named after, attributed to, or presented as the work of the person the story is about.

When somebody does work with us

Separately from the editorial, we collaborate with creators who agree to it. Those products carry Created with [name] and appear under Created Together. That phrase is reserved: it is only ever used where a real working relationship exists, and it never appears on editorial.

If we have written about somebody and they later choose to work with us, the relationship has changed and we say so on the piece rather than leaving it ambiguous.

Corrections

If something here is wrong, we want to know, and we will correct it promptly and note the correction on the piece. Accuracy is the only thing independent analysis has going for it.