CreatorTogether does two connected things, and the difference between them is the most important thing on this site.

How They Did It — what we write

We research creators, founders and experts independently, using publicly available material: interviews, podcasts, videos, articles, websites and the products they have published. We then write up how they work, what they have built and what can be usefully taken from it. These are our publications about them. They are not collaborations, they are not endorsements, and the people we write about have no involvement in them and no relationship with us.

Created Together — what we make

Separately, we approach creators and ask whether they would like to work with us. Where somebody agrees, we turn their knowledge into finished digital products — we do the research, writing, editing, design and production — and publish them under their name. Only at that point is anybody a CreatorTogether creator.

Writing about someone never makes them a partner. A person can appear in our editorial and have nothing to do with us, and the site is built so that the two can never be confused: editorial subjects have no profile, no storefront and no badge, and every story says plainly where it came from.

Sometimes the first leads to the second. We write about somebody, they read it, and a conversation starts. That is a welcome outcome rather than the purpose — the editorial has to stand up on its own either way.

We set out to solve a much more specific problem: an enormous amount of genuinely valuable knowledge never becomes anything, because the people who hold it are too busy to package it.

Spend any time around creators and you notice the same thing repeatedly. Someone has spent a decade learning something properly. They answer the same questions every week. They have a folder of half-finished drafts and a list of ideas they will get to eventually. And they never do, because making a polished digital product is a completely different job from the one they are already doing.

The advice they usually get is to find more time. That has never once worked.

So we moved the work instead

CreatorTogether is a production studio with a marketplace attached. Creators bring their knowledge, their ideas, their existing content, their brand and their audience. We bring product ideas, research, writing, editing, ebook and PDF production, design, covers, listings, ecommerce infrastructure and distribution.

The creator’s job is to know things and to approve the result. That is deliberately the whole list.

Creators already have something valuable. CreatorTogether helps turn it into something greater.

Why the marketplace is curated

Anyone can open a storefront somewhere. That is not a hard problem and it is not the one worth solving. A marketplace only means something to a reader if the things in it are good, which means reviewing who joins and producing the work properly rather than accepting volume.

So creators apply, we read every application, and we take on the ones where we think we can genuinely make something worth someone’s money and evening.

About the name

CreatorTogether is a working arrangement described literally: creators and a production team, together. Say it out loud, though, and a second phrase surfaces underneath it — Create Greater Together. That is the actual promise. What you can make with a studio behind you is bigger than what you can make at 11pm between other commitments.

The wordplay is a nice accident. The arrangement is the point.